Non-technical innovation and entrepreneurship in project-based small service firms

Non-technical innovation and entrepreneurship in project-based small service firms

Blog Article

Background: Because of doubts about the sufficiency of convention indicators to continually gauge innovative outcomes at the firm level, a burgeoning stream of scholars has shifted their empirical efforts to the theoretical development of non-technical innovations.Aim: This study investigates the contribution of non-technical, Brands innovative, entrepreneurial and marketing endeavours to the development of superior entrepreneurship through two types of firm capabilities.Setting: Over several stages, a structured questionnaire form was formulated.Firstly, an extensive review of previous similar research was performed to identify the adoptable scale items.After adjusting the scales based on the feedback from the pre-testers, the final questionnaire comprised 55 items measured on a five-point Likert-type scale.

Methods: A total Water Bottles of 155 valid questionnaires, with the inclusion of late-responses, were obtained and this represented a response rate of 22%.Particularly, a conceptual model connecting market orientation, organisational learning, non-technical innovation and entrepreneurship was tested using partial least square path modelling.Results: In considering the criticality of innovation as the fulcrum of service-based delivery, our model advances the existing empirical approaches with a more intangible dimensionality of innovative efforts.Overall, the model distinguishes that small service firms engaging in dual modes of non-technical innovation strategically nurture intangible capabilities, which in turn provides them with enduring performance outcomes in outperforming competitors.Conclusion: The findings could assist small firms in accomplishing new value creation via non-technical innovations.